Aurora Lighting UK Careers
We are Aurora Lighting!
An innovative service driven lighting and energy saving solutions manufacturer and distributor based in Welwyn Garden City. We operate in the B2B market with 4 brands: Aurora, Europole, Enlite and Seren EV Chargers, each with their own unique story and positioning. We were acquired by the Galaed Group in late 2022 and are currently in an exciting phase of development for future growth and looking for passionate and enthusiastic people to join us on this journey.
Our goal is to be our customers first choice as a trusted partner for lighting and energy saving solutions.
What type of people are we looking for?
We are looking for a target driven people to join the Aurora family who embodies our 8 core values:
Innovation – Keeping Aurora ahead of the curve, suggesting new ideas for solutions in line with market trends and market feedback to build a company we are proud of.
Quality – Ensuring our products, services and your actions are always kept at a high standard and looking for ways to create something exceptional through continuous improvement.
Customer-Centricity – Putting the customer at the heart of all actions, and ensuring we know who our customer is and what they expect from us to be their first-choice partner.
People – Supporting, empowering, and developing each another, as well as caring for the welfare of others through CSR initiatives and showing a kindness in the way we operate every day.
Ambition – Aspiring to be the best you be, through a solution-over-problem mindset, and achieving positive results through planning, determination & resilience. Resourcing where needed to win and rewarding success through goal setting.
Responsibility – Taking accountability and ownership for your actions towards goals and showing initiative, as well as playing your part in us being a sustainably responsible company.
Integrity – Being trustworthy and honest, operating with strong moral principles. Be true to your word and always do what you say.
Collaboration – working together across teams in Aurora and Galaed, also with our customers to achieve goals and objectives, whilst celebrating success as a team.
UK & I Sales Director
Job Title: Sales Director
Location: UK, Field Based
Reports to: Managing Director
Key Responsibilities:
Strategic Sales Leadership:
- Develop and implement comprehensive sales strategies to achieve the company’s revenue goals and market share objectives.
- Analyse market trends, industry developments, and competitor activities to identify opportunities for growth and differentiation.
- Lead the formulation of short- and long-term sales plans aligned with Aurora’s broader business strategy in collaboration with the MD and wider Galaed Group.
Team Management and Development:
- Build, mentor, and manage a high-performing sales team, setting clear goals, providing guidance, and promoting a culture of success and ongoing business and goal achievement.
- Conduct regular performance reviews and offer coaching to ensure individual and team success.
Revenue Growth and Profitability:
- Drive sales performance, ensuring targets for revenue, profitability, and market penetration are met or exceeded.
- Identify new business opportunities and key accounts to expand the customer base across different segments of the lighting industry (commercial, residential, education, retail etc.).
- Collaborate with the MD, marketing, and product teams to align sales efforts with promotional activities and new product launches.
Customer Relationship Management:
- Develop and maintain strong relationships with key customer head office’s, distributors, and other business partners. This includes commercial terms negotiations and agreements.
- Ensure high levels of customer satisfaction and loyalty by understanding customer needs and delivering appropriate solutions.
- Act as a key point of contact for major clients and strategic partners.
Reporting and Forecasting:
- Monitor sales activities, track performance metrics, and provide detailed sales reports to the MD and senior leadership.
- Provide accurate sales forecasts and demand planning based on market trends, customer needs, and sales team feedback.
- Collaboration with cross-functional teams.
- Work closely with the product development, marketing, and finance departments to align sales objectives with overall company goals.
- Ensure smooth communication and coordination across departments to support customer needs and sales initiatives.
Market and Competitor Analysis:
- Continuously monitor the competitive landscape and adjust strategies to ensure Aurora remains at the forefront of the lighting industry.
- Identify emerging trends in lighting technologies and customer preferences to inform the product development roadmap.
The Ideal Candidate
- Experience working in a Sales or Commercial Leadership role, within the Lighting or Electrical industry is advantageous.
- A team motivator who embodies a winning mindset in tandem with and a strong results-based track record is preferred.
- Relationships with the UK Wholesaler and Contractor network along with proven commercial savviness is ideal.
- Excellent strategic planning skills and a deliverer on commitments underpinned by a growth mindset.
- Highly motivated ‘hunter’, who will find solutions for problems in order to win.
- A continuous improvement attitude with strong ability to forecast accurately
Alternatively please email your name, address, CV & Cover letter to
talent@auroralighting.com
Regional Sales Manager (South)
Job Title: Regional Sales Manager – South
Location: Southern Region
Reports to: Sales Director
Job Description:
As a Regional Sales Manager reporting to the Sales Director, you will play a crucial role in delivering year-on-year sales growth as agreed in the annual budget through the development of sales plans to support long term, sustainable growth in line with business objectives. You will build and maintain strong relationships with existing and new customers with the objective of generating sales and prospecting new business opportunities.
Key Responsibilities:
- Manage develop and deliver Southern region revenues against agreed targets.
- Lead, mentor, manage and pro-actively develop the southern sales team, including agents where appropriate.
- Conduct regular performance appraisals with the team and pro-actively manage improvement programmes for any under-performing team members.
- Provide critical market feedback to the product development and product-marketing teams to ensure that Aurora’s offer to the market is relevant and compelling.
- Assess and report on organisational performance against the annual budget and the Company’s long-term strategy; develop and deliver tools to optimise business efficiency.
- Work with the Sales Director to develop strategies to create pull opportunities via the regional contractor base.
- Work with the Sales Director to develop and execute UK strategy, including developing and agreeing budgets.
- Provide regular monthly feedback to the Sales Director on the progress of the Southern sales organisation and on key issues affecting the business.
- Build relationships and credibility with customers.
- Foster and cultivate business opportunities and partnerships.
- Serve as the key point of contact for Southern based customers, either directly or through the team.
The Ideal Candidate:
- A proven record of accomplishment as a sales manager demonstrating a strong understanding of LED and electronics, wholesale and public sector knowledge and experience.
- Proven experience of consistently meeting and exceeding sales target within the commercial and/or environmental lighting industry.
- Strong experience of collaborating with wholesalers, contractors, consultants, architects, and end users.
- Computer literate, i.e., Word, Excel, PowerPoint, Outlook, Phocas, Navision.
- A clean full driving license.
- A degree or an equivalent qualification within a technical discipline.
- LIA qualified.
Alternatively please email your name, address, CV & Cover letter to
talent@auroralighting.com