Aurora Launches ChromaFlex: A New Standard in LED Strip Lighting 

Aurora Launches ChromaFlex: A New Standard in LED Strip Lighting

Aurora has announced the launch of ChromaFlex, a next-generation LED strip lighting range engineered to simplify specification, maximise flexibility, and guarantee long-term reliability. Designed with electrical contractors front of mind, ChromaFlex promises to cut through the noise of an overcrowded market and deliver a streamlined, future-proofed solution. 

The name ChromaFlex reflects the range’s core strengths, “Purity of Colour, Brilliance of Light.” With CRI90 as standard across every product, ChromaFlex delivers exceptional light quality for residential, retail, and commercial environments, ensuring accurate colour rendering and consistent visual performance. 

Streamlined choice, complete solutions 
One of the biggest challenges contractors face is navigating the vast, often confusing array of LED strip products available. Aurora has simplified this with a unified portfolio covering SMD, Opal COB, and COB kits, removing unnecessary complexity while ensuring every requirement is met. 

Complementing the strips is a new, simplified driver range. Contractors need only decide between dimmable or non-dimmable, IP or non-IP, and the appropriate wattage, a system that removes confusion, speeds up ordering, and guarantees compatibility. 

Flexibility built in 
With universal 50mm or 100mm cut points, ChromaFlex ensures precise installations with reduced wastage. Options for IP and non-IP protection make the range suitable for both interior and exterior applications. Standard strips support continuous runs of up to 20 metres, while the XL range extends this to 60 metres, making it ideal for large-scale commercial projects and premium residential settings. 

Lighting for every application 
ChromaFlex is available in single colour, RGB, CX (tunable white), and RGBCX (full spectrum with tunable white), giving contractors the freedom to deliver anything from practical task lighting to dynamic, mood-enhancing schemes. 

Aurora has also introduced quick-connector accessories for fast, tool-free installation, and ready-to-use kits for quick turnaround jobs, delivering professional results without the need for extensive assembly. 

Reliability guaranteed 
Built to meet the demands of today’s market, ChromaFlex offers a robust L80 B10 50,000-hour lifespan and comes backed with a 5-year warranty. Contractors and end-users alike can have complete confidence in both performance and durability. 

“ChromaFlex was developed by listening closely to the needs of contractors,” said Adam Wims. “They told us they wanted simplicity, flexibility, and reliability, and that’s exactly what we’ve delivered. With ChromaFlex, everything you need is in one complete, accessible range.” 

With its focus on ease of specification, exceptional light quality, and proven durability, Aurora’s ChromaFlex is set to redefine the standard in LED strip lighting solutions. 

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Enquiry Form

On-Site Warranty Form

Aurora Lighting UK Limited offer you the opportunity to register for a 3 year on-site* warranty on our Commercial products. All our products are carefully tested and are subject to the rigorous checks by the Quality Assurance Team.

Within the applicable Warranty period or 3 year on-site* warranty, Aurora will replace, repair, or rectify products, which are deemed to be defective because of a material or manufacturing fault.

Registration ensures you get the most from your product. Simply complete and submit the information below.

Terms & Conditions

Aurora Lighting UK Limited offer you the opportunity to register for a 3 year on-site* warranty on our selected Commercial & Industrial luminaires. All our products are carefully tested and are subject to the rigorous checks by the Quality Assurance Team. Within the applicable Warranty period or 3 year on-site* warranty, Aurora will replace, repair or rectify products, which are deemed to be defective because of a material or manufacturing fault, subject the following Terms & Conditions:

Three Year ‘On-Site’ Warranty

•  All Commercial range products (as per our latest catalogue) that hold a 5-yearstandard warranty (excluding the Cosmos LITE Range)

•  The 3-year on-site warranty is applicable to products purchased from 1st June 2023, subject to the conditions outlined below.

•  Applies only to new products from the date of purchase from an Aurora Lighting UK Limited authorised wholesaler. Goods must be registered within 3 months of purchase date.

•  The warranty applies to goods purchased in the United Kingdom only.

•  The on-site warranty is not available to products that were purchased second hand, at an auction, or any other means.

•  The 3 year ‘on-site’ warranty applies in addition to the Terms and Conditions of our standard product warranty.

•  This policy includes replacement product and on-site charges for Aurora Lighting UK Limited approved technicians, or authorised agents that relate to faulty Aurora Lighting UK Limited products which have been installed for their intended purpose.

•  Aurora Lighting UK Limited shall only be liable for repair costs carried out by Aurora Lighting UK Limited approved technicians or authorised agents. Aurora Lighting UK Limited must receive a quotation and agree upon the amount on the quote before any replacement works commence. Any unauthorised costs or invoices will not be accepted by Aurora Lighting UK Limited.

•  This 3 year ‘on-site’ warranty is non-transferrable and is only applicable to the registered warranty holder.

•  On making an on-site warranty claim, these documents are required:

o   a. proof of purchase.
o   b. proof of registration number.
o   c. electrical installation certificate, as per BS 7671;
o   d. electrical installation condition report, as per BS 7671;

 

The below are the 3 Year ‘On-Site’ Warranty exclusions.


•  Faults caused by the installer through installation errors including, but not limited to, connection to an incorrect or unstable power supply.

•  Responsibility if replacement of goods provides “mismatch” due to discontinuation of previous product.

•  Non-compliance with installation and safety regulations given in the installation instructions and BS 7671

•  If the product has not been installed by a qualified electrician if applicable by law or regulation or as instructed by Aurora Lighting UK Limited

•  Inappropriate use or intentional damage by the owner or third parties.

•  Repairs carried out by parties other than an Aurora Lighting UK Limited authorised representative.

•  Cost of access equipment for replacement or repair.

•  External influences (e.g., weather, transit damage).

•  Accidental damage.

•  Emergency lighting batteries.

•  Exceeding the product’s usage limitations.

•  Cost of disruption to company operating.

•  Delivery issues of product or its accessories.

Each claim will be reviewed accordingly and all final decisions on Warranty claims are made by Aurora Lighting UK Limited.